U.S. Military: Social Media Rockstars

On his blog, WebInkNow, David Meerman Scott wrote about the U.S. Department of Defense’s social media strategy, engaging in heavy-duty SM activities, from blogging and Facebook, to videos and photo sharing. Essentially, the DoD’s putting a human face on the military.

Numerous methods are being implemented in a multi-channel effort, each with their own focus on the different areas of the military. From The Pentagon Channel’s website, Facebook and Twitter streams, the U.S. Army’s ArmyLive blog and You Tube channel, to the U.S. Air Force’s “Counter-Blog” strategy.

What can you take away from the U.S. military’s strategy for developing a simple social media campaign for your business, and become a “social media rockstar” in your own right? Take a look:

This just gives you an idea of the potential. As you can see, it’s pretty simple, and you can tailor your strategy to fit your life, making it as complex as you like. Start small to get your feet wet, and work from there.

The main thing is that you open yourself to new ways of communicating with clients and colleagues, for both outgoing and incoming messages, and use these tools to your advantage.

Lisa-May Huby, Director of Marketing