Something for nothing

Something for nothing is a term we’re all familiar with, and most of us realize that you really can’t get something for nothing. However you can get something of value for almost nothing.

Let me be more specific with my analogy of the term: you own and operate a vehicle. You expect that, for a certain amount of dollars each month, you can have your vehicle of choice. This comes with a hefty price tag, often in the form of monthly payments of several hundred dollars, plus the cost of insurance, gas and maintenance. In the case of realtors – who absolutely need a vehicle to conduct their business – it’s considered part of the cost of doing business. Not exactly something for nothing.

By comparison, today’s Real Estate professional is well aware that close to 90% of their clientele is beginning and ending their search for a home on the internet. They’re looking at Realtors’ websites and other online resources. So why is it that many Agents have such a hard time accepting and adapting to internet technology? Shouldn’t a decent website be considered the cost of doing business as well?

We already know that it’s crucial to have a website because that’s where your buyers and sellers are going to find you. More importantly, you want to create a positive experience for your online consumer in order to create a “sticky” environment that will captivate them and keep them returning to your site so you can incubate them and convert them into clients. Why is it that agents recognize how significant a website is to their business, just as a car is, yet they aren’t willing to spend the dollars required to have a product that conveys a positive image while at the same time providing a great online experience to the consumer?

Most products out there are available for a low monthly fee, and in the case of RealtySites PLUS™, you get a ‘million-dollar product’ that costs less than $50 per month. Compare that to my car scenario which costs several hundred dollars per month to own or lease: which do you think is a better value?

A car is essential for your lifestyle; I present the argument that a website is just as essential for your real estate business in order to create an enticing online experience for consumers and to generate leads.

When you look at a website with the tools and features to captivate your consumer like RealtySites PLUS™, remember that you’re behind the wheel of a Maserati – for the price of a Honda Civic.

You can have a beater car, but when you’ve got the best at a low cost, which would you rather drive?

Rob Matton, Director of Sales