Real Estate 2.0: Information

Previous Real Estate 2.0 posts discussed conversation, communication, and transparency. This final instalment will cover information. Instant information, that is.

Providing instant information should be a priority when you’ve got a captive audience on your website. You need to give your online visitors easy access to information they want, without making them meander thru your site viewing page after page.

You literally have just seconds to captivate online consumers before they bolt from your site, so this MUST be a priority. Adding something simple, like pdf downloads of moving checklists or tips for adding curb appeal provides helpful information for visitors quickly and easily. To make it easier to search your listings, try creating unique ID numbers for each listing, and add a search function on every page of your website so visitors can get to the exact property listing they’re looking for.

With RealtySites PLUS™, you have lots of options that will get information in your online visitors’ hands instantly (or, in some cases, almost instantly). Customize your menu items to include pdf downloads or articles visitors can read online, and don’t forget about automating notices. You’ll blow your clients’ minds when they receive a note or instant message (IM) from you advising them of an upcoming open house for a property they viewed online.

TLC