Geekdom has finally come into its own. No, I’m not referring to donning a set of Spock ears, Klingon forehead, or light-saber and attending the nearest Star Whatever convention. What I’m talking about here is embracing technology.

Remember the ‘80’s Nerds movies? I never thought it would ever be cool to be a geek or a nerd, but it is. To a point (you thirty-or-forty-something virgins living in your mom’s basement: this post isn’t for you. You’re way past Geekdom).

In fact, I’ve become a geek of sorts myself. I’ve become a ‘net ninja, mistress of the dark arts of the web. An internet dominatrix, if you will.

How does one ‘become one’ with the web? That’s easy: you use it for more than just Google searches. The ‘net is more than just search engines and online encyclopedias. It can be harnessed for more than shopping at Amazon, Victoria’s Secret and Bath & Body Works. You can actually use it to make your job – and your life – easier.

How’s that for a concept?

“Wow”, you ask, “just how the heck do I do that?” And, probably more importantly, you’re wondering just where the heck you find the time to become master of your domain (domain name, that is). If you’re a one-person show, like a real estate agent or other self-employed professional, you wear LOTS of different hats. You’re webmaster, marketing manager, business development manager, assistant and more all rolled into one big, giant, jumbled mess.

It doesn’t have to be that way. A mess, I mean. Not when you have the power of one of the best tools the world’s ever seen at your fingertips. Look, if spammers can master the art of hacking their way into your inbox while legit emails are locked out forever, YOU can certainly figure out a few ways to use this tool to your advantage.

You don’t have to be a web design expert to build a kick-butt, lead-generating website with today’s technology. According to the National Association of Realtors, most people (over 80%, in fact) start their new home search online. Are you there? Are you being found? If you answered ‘yes’, then here’s the clincher: are you capturing your visitors’ information when they land on your website to nurture and convert them into an honest-to-goodness lead?

If you’re a real estate professional and not making use of the internet to grow your business and make more money, then it’s time to crawl out from below that rock you’ve been hiding under and get out your pocket protector.

It’s time to channel your inner geek and get the ‘net working for you.

Lisa-May Huby

Lisa-May Huby

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