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2.0 conversation, I talked about how Web 3.0 has come and slapped us upside the head. I mean, we’re just getting used to Web 2.0 – aren’t we?

Moving on to the

next in my short series, communication takes the spotlight.

Communication comes in many forms. We can use the telephone, meet face-to-face, or we can implement a strategy where technology is used. I personally like the 80-10-10 rule: 80 percent of the time I use technology, 10 percent of the time I use the other two.

The key to successful communication with clients is that you should always give them information before they ask for it or want it. For example, how hard is it to write one letter every two weeks describing what the local

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real estate market conditions are like, and what you foresee happening in the very near future? Once a library of letters is composed, you’ll find you can re-use the same letters with some slight changes. When you have the letter composed, add in a few stats that support your point.

RealtySites PLUS™ has a sophisticated lead/online consumer tracking system that tracks public/private views on your website. Sending a client letter every two weeks with specific stats that includes local market conditions will increase your value with the client, and eliminate those client goober calls that inundate you daily. RealtySites PLUS™ also offers an automated showing feedback request system where agents who showed your listing are emailed a feedback form.

If you want to blow your clients’ mind with current, up-to-date communication, start doing some of these simple tactics, and increase your value proposition.


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