Castles in the Sand
Posted by Lisa-May HubyMar 8
In my last blog post I spoke about going on vacation with my family and the importance of nurturing relationships and creating memories. We have been home for a week now, and Iâve had time to reflect on some of the lasting impressions that were made on this trip.
One that comes to mind is when one of the kids dragged me off of my lounge chair and insisted that I help her make a sand castle. Considering that we lacked any sort of proper digging tools other than a plastic spoon, we decided it would be better to make an object out of the sand, and agreed on an alligator. Once the preliminary outline was etched into the sand, I began the task of carving out the outline of our soon-to-become masterpiece.
As I was digging my hands into the well-packed, dampened sand, I couldnât help compare what I was doing on a sunny beach in Punta Cana to my work. It seems almost impossible to do something well, especially if you donât have the proper tools.
Not to disappoint, I persevered with the same tenacity our team of professionals do at RealtySites PLUSâ˘. I used that plastic spoon to carve out the intricate details to our giant sand sculpture and my bare hands to do the grunt work of digging and piling what seemed to be endless amounts of dampened sand. In the end, it occurred to me that I had the right tools after all.
At first glance a plastic spoon seems like the unlikely tool to create a great sand sculpture, but it worked. The same can be said of REALTORSÂŽâ marketing strategies: a website doesnât seem to be the first choice for many REALTORSÂŽ, because billboards and print ads seem flashier, and as a result many would think a more effective marketing tool. We know from recent statistics that the best way for REALTORSÂŽ to market themselves is with a strong internet presence and lead-generating website.
Just like the spoon I used to build a great sand sculpture, you can carve out more business than you ever thought possible with the right website and online tools to captivate consumers and cultivate leads (which of course result in closing more sales).
All it takes is a little time and effort, and before long you will amazed by what youâve accomplished, just as I was with what I created using one little plastic spoon on the beaches of Punta Cana!






